Never Take a Rain Check
Because the Right Gear Means Any Day is a Good Day
(Client)
L.L.Bean
(Service)
Retail, Campaign
Crafting Cohesion
Rain or Shine.
Rain doesn’t stop adventure—so why should it stop the in-store experience? The Never Take a Rain Check campaign brought the elements inside, reinforcing L.L.Bean’s promise that the outdoors is always open.
Rain doesn’t stop adventure—so why should it stop the in-store experience? The Never Take a Rain Check campaign brought the elements inside, reinforcing L.L.Bean’s promise that the outdoors is always open.
The challenge? No assets, no campaign visuals, and a retail environment that relied on repurposed web content. But an in-store experience demands more—it needs to feel real.
The solution started with a spray bottle and laminated paper, creating the illusion of rain-streaked windows. That quick test became the foundation for a seasonal identity that stretched across window displays, product storytelling, in-store signage, and digital extensions.
What began as a workaround turned into a fully realized retail experience—one that didn’t just sell rain gear but made the season feel like part of the adventure.
Never Take a Rain Check
Because the Right Gear Means Any Day is a Good Day
(Client)
L.L.Bean
(Service)
Retail, Campaign
Crafting Cohesion
Rain or Shine.
Rain doesn’t stop adventure—so why should it stop the in-store experience? The Never Take a Rain Check campaign brought the elements inside, reinforcing L.L.Bean’s promise that the outdoors is always open.
Rain doesn’t stop adventure—so why should it stop the in-store experience? The Never Take a Rain Check campaign brought the elements inside, reinforcing L.L.Bean’s promise that the outdoors is always open.
The challenge? No assets, no campaign visuals, and a retail environment that relied on repurposed web content. But an in-store experience demands more—it needs to feel real.
The solution started with a spray bottle and laminated paper, creating the illusion of rain-streaked windows. That quick test became the foundation for a seasonal identity that stretched across window displays, product storytelling, in-store signage, and digital extensions.
What began as a workaround turned into a fully realized retail experience—one that didn’t just sell rain gear but made the season feel like part of the adventure.
Never Take a Rain Check
Because the Right Gear Means Any Day is a Good Day
(Client)
L.L.Bean
(Service)
Retail, Campaign
Crafting Cohesion
Rain or Shine.
Rain doesn’t stop adventure—so why should it stop the in-store experience? The Never Take a Rain Check campaign brought the elements inside, reinforcing L.L.Bean’s promise that the outdoors is always open.
Rain doesn’t stop adventure—so why should it stop the in-store experience? The Never Take a Rain Check campaign brought the elements inside, reinforcing L.L.Bean’s promise that the outdoors is always open.
The challenge? No assets, no campaign visuals, and a retail environment that relied on repurposed web content. But an in-store experience demands more—it needs to feel real.
The solution started with a spray bottle and laminated paper, creating the illusion of rain-streaked windows. That quick test became the foundation for a seasonal identity that stretched across window displays, product storytelling, in-store signage, and digital extensions.
What began as a workaround turned into a fully realized retail experience—one that didn’t just sell rain gear but made the season feel like part of the adventure.
Never Take a Rain Check
Because the Right Gear Means Any Day is a Good Day
(Client)
L.L.Bean
(Service)
Retail, Campaign
Crafting Cohesion
Rain or Shine.
Rain doesn’t stop adventure—so why should it stop the in-store experience? The Never Take a Rain Check campaign brought the elements inside, reinforcing L.L.Bean’s promise that the outdoors is always open.
Rain doesn’t stop adventure—so why should it stop the in-store experience? The Never Take a Rain Check campaign brought the elements inside, reinforcing L.L.Bean’s promise that the outdoors is always open.
The challenge? No assets, no campaign visuals, and a retail environment that relied on repurposed web content. But an in-store experience demands more—it needs to feel real.
The solution started with a spray bottle and laminated paper, creating the illusion of rain-streaked windows. That quick test became the foundation for a seasonal identity that stretched across window displays, product storytelling, in-store signage, and digital extensions.
What began as a workaround turned into a fully realized retail experience—one that didn’t just sell rain gear but made the season feel like part of the adventure.