Signage System
A Unified Voice for Every Store
(Client)
L.L.Bean
(Service)
Retail Branding
Messaging
with Purpose.
A fully branded, scalable system that didn’t just organize messaging—it transformed how LL Bean showed up in every retail space. Clarity, consistency, and cohesion—built to last.
LL Bean needed more than just signage. They needed a strategy. I conducted a full messaging audit to evaluate every level of in-store communication, organizing them into categories that guided the customer journey and ensured brand equity at every touchpoint. The system distinguished evergreen messaging from storytelling, wayfinding, product education, and promotional content—creating clarity where there had been inconsistency.
With this templated yet flexible approach, gone were the days of repurposing web assets for the physical store. Storytelling received bespoke laydowns that romanticized the product, while tech-telling messaging clearly differentiated core selling benefits. The result? An intuitive shopping experience where every graphic served a purpose—and every space reinforced the brand.
What started as bespoke campaign assets (Never Take a Rain Check, 850) evolved into a foundational system—one that’s still shaping LL Bean’s retail presence today.
Signage System
A Unified Voice for Every Store
(Client)
L.L.Bean
(Service)
Retail Branding
Messaging
with Purpose.
A fully branded, scalable system that didn’t just organize messaging—it transformed how LL Bean showed up in every retail space. Clarity, consistency, and cohesion—built to last.
LL Bean needed more than just signage. They needed a strategy. I conducted a full messaging audit to evaluate every level of in-store communication, organizing them into categories that guided the customer journey and ensured brand equity at every touchpoint. The system distinguished evergreen messaging from storytelling, wayfinding, product education, and promotional content—creating clarity where there had been inconsistency.
With this templated yet flexible approach, gone were the days of repurposing web assets for the physical store. Storytelling received bespoke laydowns that romanticized the product, while tech-telling messaging clearly differentiated core selling benefits. The result? An intuitive shopping experience where every graphic served a purpose—and every space reinforced the brand.
What started as bespoke campaign assets (Never Take a Rain Check, 850) evolved into a foundational system—one that’s still shaping LL Bean’s retail presence today.
Signage System
A Unified Voice for Every Store
(Client)
L.L.Bean
(Service)
Retail Branding
Messaging
with Purpose.
A fully branded, scalable system that didn’t just organize messaging—it transformed how LL Bean showed up in every retail space. Clarity, consistency, and cohesion—built to last.
LL Bean needed more than just signage. They needed a strategy. I conducted a full messaging audit to evaluate every level of in-store communication, organizing them into categories that guided the customer journey and ensured brand equity at every touchpoint. The system distinguished evergreen messaging from storytelling, wayfinding, product education, and promotional content—creating clarity where there had been inconsistency.
With this templated yet flexible approach, gone were the days of repurposing web assets for the physical store. Storytelling received bespoke laydowns that romanticized the product, while tech-telling messaging clearly differentiated core selling benefits. The result? An intuitive shopping experience where every graphic served a purpose—and every space reinforced the brand.
What started as bespoke campaign assets (Never Take a Rain Check, 850) evolved into a foundational system—one that’s still shaping LL Bean’s retail presence today.
Signage System
A Unified Voice for Every Store
(Client)
L.L.Bean
(Service)
Retail Branding
Messaging
with Purpose.
A fully branded, scalable system that didn’t just organize messaging—it transformed how LL Bean showed up in every retail space. Clarity, consistency, and cohesion—built to last.
LL Bean needed more than just signage. They needed a strategy. I conducted a full messaging audit to evaluate every level of in-store communication, organizing them into categories that guided the customer journey and ensured brand equity at every touchpoint. The system distinguished evergreen messaging from storytelling, wayfinding, product education, and promotional content—creating clarity where there had been inconsistency.
With this templated yet flexible approach, gone were the days of repurposing web assets for the physical store. Storytelling received bespoke laydowns that romanticized the product, while tech-telling messaging clearly differentiated core selling benefits. The result? An intuitive shopping experience where every graphic served a purpose—and every space reinforced the brand.
What started as bespoke campaign assets (Never Take a Rain Check, 850) evolved into a foundational system—one that’s still shaping LL Bean’s retail presence today.