For Cisco, it’s a platform to inspire their partners, energize their customers, and showcase the power of their brand on a massive scale.

An event of this magnitude demands consistency across every touchpoint. Thousands of graphics—from wayfinding to immersive trade show designs—worked together to create a seamless, branded environment. By ensuring every detail aligned with Cisco’s identity, the visuals reinforced their position as a leader in innovation and left a lasting impression on every attendee.