If the goal was to inspire, the visuals had to match. That’s where design came in. From dynamic keynote graphics to stage visuals that enhanced every presentation, from adaptable screen formats to live photography feeds capturing the energy of the event, the identity had to work across all digital touchpoints.

The challenge? Make BlackBerry’s presence impossible to ignore. The solution? A cohesive digital-first identity that didn’t just support the event—it elevated it. By creating a seamless system that worked across every format, the result was a visually unified experience that amplified the BlackBerry brand and left an undeniable impression on every attendee.