850 Down Jacket
Performs in Any Weather
(Client)
L.L.Bean
(Service)
Retail, Campaign
A campaign that
set a new standard.
What started as a retail display became a turning point for LL Bean’s omnichannel branding. For the first time, in store visuals didn’t just support a campaign, they led it. The takeover influenced the catalog cover, solidifying a unified brand message across every touchpoint.
Launching in late fall, the 850 Down Jacket needed to prove its worth before winter even arrived. The challenge? Showcasing its versatility across seasons. The solution? A lenticular print takeover that seamlessly transitioned the jacket from crisp autumn days to snow-covered winter, proving its performance in any weather.
From wall graphics to POV displays and tabletop messaging, the 850 takeover wasn’t just about a jacket—it redefined how LL Bean showed up, in-store and beyond.
850 Down Jacket
Performs in Any Weather
(Client)
L.L.Bean
(Service)
Retail, Campaign
A campaign that
set a new standard.
What started as a retail display became a turning point for LL Bean’s omnichannel branding. For the first time, in store visuals didn’t just support a campaign, they led it. The takeover influenced the catalog cover, solidifying a unified brand message across every touchpoint.
Launching in late fall, the 850 Down Jacket needed to prove its worth before winter even arrived. The challenge? Showcasing its versatility across seasons. The solution? A lenticular print takeover that seamlessly transitioned the jacket from crisp autumn days to snow-covered winter, proving its performance in any weather.
From wall graphics to POV displays and tabletop messaging, the 850 takeover wasn’t just about a jacket—it redefined how LL Bean showed up, in-store and beyond.
850 Down Jacket
Performs in Any Weather
(Client)
L.L.Bean
(Service)
Retail, Campaign
A campaign that
set a new standard.
What started as a retail display became a turning point for LL Bean’s omnichannel branding. For the first time, in store visuals didn’t just support a campaign, they led it. The takeover influenced the catalog cover, solidifying a unified brand message across every touchpoint.
Launching in late fall, the 850 Down Jacket needed to prove its worth before winter even arrived. The challenge? Showcasing its versatility across seasons. The solution? A lenticular print takeover that seamlessly transitioned the jacket from crisp autumn days to snow-covered winter, proving its performance in any weather.
From wall graphics to POV displays and tabletop messaging, the 850 takeover wasn’t just about a jacket—it redefined how LL Bean showed up, in-store and beyond.
850 Down Jacket
Performs in Any Weather
(Client)
L.L.Bean
(Service)
Retail, Campaign
A campaign that
set a new standard.
What started as a retail display became a turning point for LL Bean’s omnichannel branding. For the first time, in store visuals didn’t just support a campaign, they led it. The takeover influenced the catalog cover, solidifying a unified brand message across every touchpoint.
Launching in late fall, the 850 Down Jacket needed to prove its worth before winter even arrived. The challenge? Showcasing its versatility across seasons. The solution? A lenticular print takeover that seamlessly transitioned the jacket from crisp autumn days to snow-covered winter, proving its performance in any weather.
From wall graphics to POV displays and tabletop messaging, the 850 takeover wasn’t just about a jacket—it redefined how LL Bean showed up, in-store and beyond.